I agree! I liken the cost of gymnastics to boiling a pot of water. At first, pre-team and team cost less per hour of instruction than rec classes, so it seems like a good deal. As gymnasts progress, the water slowly gets hotter with tuition and meet fees increasing bit by bit until the water is...
To get longer lasting members, I would target the new parents. The main topics that they are interested in are in how to get their gymnasts to progress and what judges are looking for. I would suggest these hooks:
-Registered members get free access to level requirements (this is also useful for...