- It's easier/cheaper to keep customers you have than acquire new ones.
- An unhappy (ex-) customer will tell 10 people about their experience. A happy custoner will maybe tell one.
I wish gym owners would learn this.
If you're sensing a rant, you're right.
I've been listening to a few fellow gym parents...all have moved recently (last year or so) from other gyms. I try not to get too caught up in it, but we've also moved gyms before, so I understand/sympathize.
This week, I learned that one of my daughter's former teammates is leaving the sport. Injury? No. Skill tapped out? Probably not. Pain? Yes...emotional. The passion is simply gone, beaten out of her by lousy coaching and an arrogant gym owner.
So what's the connection here? That former gym is well-known, with a high performance history, but in one group alone, 8 out of about 11 girls have left in the last year, most over the same complaints that have gone nowhere with gym management or ownership. While many have simply moved on to other gyms (including 5 to one competing gym) this one is galling because she was a great person and athlete. So despite already qualifying for State, she is simply leaving, mid-season.
Gym owners...sometimes you get it wrong.
<end of rant>